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House Majority PAC Scales Up TV Ad Buys for Fall

By Simone Pathe 

The House Majority PAC, an outside group that supports Democrats running for the House, announced on Thursday five additional television reservations for the final weeks of the campaign, bringing its total reservations to more than $12.2 million so far.

"We will keep making wise investments that maximize the impact of our dollars and maximize the opportunities Democrats have to win in 2016,” House Majority PAC Executive Director Ali Lapp said in a statement.

The latest reservations include:

  • $979,000 in the Chicago media market, where former Democratic Rep. Brad Schneider is challenging GOP Rep. Robert Dold to a rematch in the 10th District.
  • $227,000 in the Duluth, Minn., media market where Republican businessman Stewart Mills is challenging Democratic Rep. Rick Nolan to a rematch in the 8th District.
  • $2.4 million in the Minneapolis market, which reaches the 2nd and 3rd Districts. Health care executive Angie Craig, a Democrat, is running for the open 2nd District seat. Democrat Jon Tollefson, a former U.S. diplomat, is challenging GOP Rep. Erik Paulsen in the 3rd.
  • $889,000 in the Washington media market which reaches Virginia's 10th District. Democrat LuAnn Bennett is taking on freshman GOP Rep. Barbara Comstock.
  • $328,000 in the Lansing, Mich., market which covers the 8th District, where Democrat Melissa Gilbert is challenging GOP Rep. Mike Bishop. The market could also reach the 7th District, where Democratic state Rep. Gretchen Driskell is taking on GOP Rep. Tim Walberg.

By making these cable and broadcast reservations early, the group is locking in lower rates. The group made its first eight reservations last week, many of which are in states that are competitive at the Senate and presidential level as well. That means airtime there will be even more expensive.

From Roll Call on April 7, 2016.


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