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HMP Launches $20 Million Media Blitz in 13 Districts

Washington, DC – Today, House Majority PAC launched a media blitz with new TV ads in 13 districts across the country: CA-10, CA-25, CA-39, CA-45, CA-48, CA-49, FL-26, MI-08, MI-11, NJ-07, NV-04, NY-19, and TX-32.  Across these 13 districts, HMP is spending approximately $20 million and will air the ads in eight different media markets: Albany, Dallas-Fort Worth, Las Vegas, Los Angeles, Miami, New York City, Sacramento, and San Diego. 

“From coast to coast, House Majority PAC is making sure voters know the facts about Republicans running for Congress. These GOP candidates are cut from the same cloth – they’re looking out for themselves, their party, and their special interest donors,” said House Majority PAC Communications Director Jeb Fain. “Republicans are pushing a disastrous economic agenda that increases health care costs and raises taxes on the middle class, all while giving massive benefits to the ultra-rich. People across the country are tired of the same old failed GOP policies, and they’re ready to vote for Democratic candidates who will stand up for their families and work to lift up hardworking Americans.”

A description of the ads follows:

In CA-10, the ad, titled “A Must,” will begin running on cable and broadcast today in the Sacramento media market with a buy of approximately $2.2 million behind it. This ad focuses on the fact that Jeff Denham broke his promise to Central Valley residents by voting for the GOP health care bill that would end protections for people living with pre-existing conditions and impose a punishing “Age Tax.” 

In CA-25, the ad, titled “Retire,” will begin running on cable today in the Los Angeles media market with a buy of nearly $800,000 behind it. This is HMP’s second ad highlighting Steve Knight’s extreme views on Social Security, which he has repeatedly called a bad idea. In Washington, Knight also voted for a budget that could force $500 billion in cuts to Medicare and voted to jeopardize Social Security. 

In CA-39, the ad, titled “Audition,” will begin running on cable and broadcast today in the Los Angeles media market with a buy of approximately $2.7 million behind it. The ad highlights Young Kim’s audition for Donald Trump, throwing her support behind a toxic tax plan that gives 83 percent of the benefits to the ultra-rich while raising taxes on 60 percent of Californians. 

In CA-45, the ad, titled “Wall,” will begin running on cable today in the Los Angeles media market with a buy of nearly $800,000 behind it. The ad showcases Mimi Walters’ Trump score – voting with Donald Trump 99 percent of the time. Walters took over $200,000 from insurance interests and voted for a health care plan that strips protections for people living with pre-existing conditions and slaps an “Age Tax” on older Californians.

In CA-48, the ad, titled “Luxury Space,” will begin running on cable and broadcast today in the Los Angeles media market with a buy of approximately $2.7 million behind it. The ad opens with Dana Rohrabacher in outer space to spotlight his extremely bizarre views, including supporting discriminatory practices against homebuyers. 

In CA-49, the ad, titled “Lavish,” will begin running on cable today in the Los Angeles media market with a buy of nearly $800,000 behind it. This is part of a bigger buy that will also include broadcast and cable in the San Diego media market starting on October 23rd, bringing the total buy to approximately $2 million. The ad showcases how Diane Harkey’s family business looted investment funds in a Ponzi scheme. It highlights that the company’s activities led to a court judgment – 11 counts of elder abuse. The victims lost 96 percent of their investments while the Harkeys continued to live lavishly.

In FL-26, the ads, titled “Says,” and “Dice” will begin running in English and Spanish, respectively, on cable and broadcast today in the Miami media market with a buy of approximately $2.2 million behind them. The ads call out Carlos Curbelo’s starring role in crafting the toxic tax plan – a plan that overwhelmingly benefits the ultra-rich, including a loophole that benefits his wife’s company, giving his family up to a $100,000 tax break. The law adds nearly $2 trillion to the debt, and to pay for it, Washington Republicans want to make cuts to Social Security and Medicare.   

In MI-08, the ad, titled “Doors,” will begin running on cable and broadcast today in the Lansing media markets, and an ad, titled “That Same Year,” will begin running on cable and broadcast today in the Detroit media market. The total buy behind both ads is approximately $885,000. Both ads highlight Mike Bishop’s career serving special interests. Bishop took over $200,000 from insurance interests and voted for a disastrous health care bill that hurts hardworking Michiganders.

In MI-11, the ad, titled “Work For,” will begin running on broadcast today in the Detroit media market with a buy of approximately $544,000 behind it. The ad reveals who Lena Epstein stands with – Donald Trump and Washington Republicans. She supports a health care plan that guts protections for people with pre-existing conditions like asthma, cancer and diabetes, and supports a punishing “Age Tax” on older Americans.

In NJ-07, the ad, titled “Family Tradition,” will begin running on cable today in the New York City media market with a buy of approximately $1 million behind it. The ad highlights how politics is a family affair for Leonard Lance. He has spent nearly two decades in Trenton and another in Congress, collecting nearly $200,000 a year from taxpayers. Lance voted in committee for the devastating GOP health care bill that increases costs as well as GOP budgets that would raise taxes. 

In NV-04, the ad, titled “Enough Crooks,” will begin running on broadcast today in the Las Vegas media market with a buy of approximately $1 million behind it. The ad exposes Cresent Hardy’s shady career and why he's wrong for Nevada. While Cresent Hardy’s backers have launched attack ads full of lies against Steven Horsford that Nevada papers have debunked, Cresent Hardy himself has been described as an example of “everything wrong with Nevada politics.” Hardy has a history of trying to mislead voters and rip off taxpayers; while in the Nevada legislature, Hardy tried to pass legislation that would benefit his business, and sold land to Virgin Valley Water District at an inflated price, which resulted in an indictment.

In NY-19 the ad, titled “Promise,” will begin running today on broadcast and cable in the Albany media market and on cable in the New York City media market with a buy of approximately $741,000 behind it. The ad tells the moving story of a constituent with a brain tumor who confronted John Faso last year to share her experience of being kicked off of health insurance. She pleaded with Faso to promise to vote against any bill that took away coverage from people or gutted protections for people living with pre-existing conditions. Faso gave her his promise. Then 47 days later, John Faso broke his promise when he cast the deciding vote in committee for the disastrous GOP health care bill.

In TX-32, the ad, titled “It Shows,” will begin running on broadcast and cable today in the Dallas-Fort Worth media market with a buy of approximately $2.3 million behind it. The ad reveals Pete Sessions’ true colors as another career politician. He has taken nearly $1 million from the insurance industry while voting to allow insurers to increase health care costs on hardworking families.


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