Posted

NY-22: House Majority PAC Congratulates Anthony Brindisi

Washington, D.C. – House Majority PAC congratulates Representative-Elect Anthony Brindisi on his victory in New York’s 22nd Congressional District.

“In NY-22, voters have chosen a tremendous candidate with a strong record of advocating for hardworking families and growing the local economy while rejecting Claudia Tenney’s toxic record,” said House Majority PAC Executive Director Charlie Kelly. “We’re thrilled to have played a critical role in making sure that Anthony Brindisi can get to work fighting for Central New Yorkers in Congress.”

HMP knew that beating an incumbent in this Republican-leaning district was going to be challenging, but a strong Democratic candidate, and an incumbent whose record on pocketbook issues put her out of step with the district, helped put this seat in play. House Majority PAC polling in the spring indicated that Claudia Tenney was vulnerable, and HMP had a real opportunity to drive up her negatives early on.

HMP launched a comprehensive early media campaign in April 2018 – becoming the first Democratic outside group on air – with two TV ads in the Binghamton media market, a direct mail program, and an aggressive digital program across the district. The focus of the program was on Tenney’s vote for the GOP’s health care repeal bill – specifically the bill’s “Age Tax” on older Americans. Versions of the TV ads ran on digital platforms across the district.

In the fall, the race was very competitive, with candidates and outside groups spending on both sides. HMP launched three TV ads that aired in the Binghamton, Syracuse, and Utica media markets. The ads shined a light on Tenney’s record of raising taxes on the middle class while giving massive tax breaks to the ultra-rich and taking special interest money. In the final week, HMP launched a fourth TV ad in the Binghamton and Utica media market slamming Claudia Tenney for her votes to sabotage health care for hardworking New Yorkers and make deep cuts to Medicare.

HMP doubled down with a summer digital program and a billboard slamming Tenney for voting to take away health care from New York families. In the fall, HMP partnered with Priorities USA Action on a digital program that highlighted Tenney’s support for the GOP tax plan, which raises taxes on the middle class and increases health care costs.

HMP’s fall media campaign also included a multi-piece direct mail program along with a field program in partnership with For Our Future. 

HMP directly spent the following in NY-22: $2,524,180

HMP and partner investments combined to total the following in NY-22: $5,520,244

HMP aired the following TV ads in NY-22:  

Noise

Here

Around Here” & “Your Money

Digs

Bad News

HMP ran the following digital ads in NY-22:

Chaos and Noise

Price

Squeeze


Short url: