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Super PAC Makes $7.3 Million in TV Reservations for Midterms

By Abby Livingston 

House Majority PAC announced Thursday it had placed a third round of television advertisement reservations worth $7.3 million.

The super PAC, which aims to elect Democrats to the House, made the reservations across across 13 media markets.

“As races across the country start to shape up, it is clear that we are well-positioned to have a successful cycle,” HMP Executive Director Alixandria Lapp said in a statement. “These early reservations will help our dollars go further and secure the air time we will need to pick up seats in November.”

Democrats must pick up a net of 17 seats to win the House majority — a difficult task this cycle. Party organizations, including the congressional campaign committees, are in the process of reserving airtime in many of the most competitive districts for the fall.

A super PAC spokesman declined to specify race targets, noting that many of those markets feature more than one House race.

HMP has now made $20 million in television airtime reservations for the 2014 elections. However, groups often release these reservations to the press as a means to communicate with other party entities about buying television ads in the same races.

These are the markets and values of the reservations:

  • Boston:  $964,000
  • Champaign, Ill.: $143,000
  • Chicago: $447,000
  • Denver: $596,000
  • Des Moines: $153,000
  • Manchester, N.H.: $862,000
  • Omaha, Neb.: $215,000
  • Philadelphia: $1.2 million
  • Phoenix: $1.3 million
  • San Diego: $144,000
  • St. Louis: $240,000
  • Tucson, Ariz.: $284,000
  • Washington, D.C.: $737,000


From Roll Call on July 10, 2014.


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