Dem Super PAC Looks to Put Coors on Ice in Colorado

September 4, 2012

House Majority PAC is up with another TV ad hitting a Republican challenger this morning. But there’s a bit more behind the new spot, which goes after Republican Joe Coors in Colorado’s 7th Congressional District.

The ad (which you can see after the jump) is part of a two-week, $500,000 buy in the Denver media market and criticizes Coors for “supporting and funding” Colorado’s failed personhood initiative. Coors donated $1,000 to the initiative, which would have banned abortion, in 2010, and he said in August that he wouldn’t support another try for the ballot measure. But it’s still a potent attack in Denver’s suburbs, where socially liberal voters have moved toward Democrats in recent years. This ad buy also serves as a neat example of why House Majority PAC exists in the first place.

Democratic Rep. Ed Perlmutter, the 7th District’s incumbent, doesn’t seem a likely candidate for a tough race after surviving 2010. Perlmutter’s district is more than 40 percent new to him, but it’s only slightly less Democratic-leaning than the old version of his seat. But Coors, from the wealthy brewing family, has already invested over $600,000 of his own money in the race and has run over $700,000 worth of TV ads, with another $1.8 million of TV time reserved between today and Election Day, according to Democratic media tracking.

Combined, that’s more than the total campaign budget for many House members, and Perlmutter stands a chance of getting swamped without the benefit of a district full of voters already familiar with him. The Coors campaign released a poll in August with Coors leading and Perlmutter languishing below 40 percent. Private Democratic polling doesn’t show that dire a situation for Perlmutter, but the race is competitive.

That’s where House Majority PAC comes in. As if the electoral environment wasn’t bad enough for Democrats in 2010, many campaigns were overwhelmed by the amount of money flowing in against them — and the national party was stretched too thin to help everywhere. House Majority PAC is, in many ways, an answer to that problem; with the Democratic Congressional Campaign Committee focused on offense in its early buys and Perlmutter not yet on the air, the super PAC is plugging a half-million dollar hole in the race and preventing Coors’s early, positive flight of TV ads