HMP Announces $272 Million in 2026 TV and Digital Reservations

Initial Round of Reservations Marks Largest Early Investment in HMP History
 

Washington, D.C. – House Majority PAC is placing $272 million in initial television and digital reservations for the 2026 election cycle across 68 media markets, marking the largest early investment in the organization’s history. Nearly 80% of these reservations are in offensive districts—underscoring HMP’s commitment to aggressively expanding the House battlefield and putting more seats in play than ever before.

These initial reservations allow HMP to lock in lower rates early and prioritize expensive and crowded markets as Democrats expand the battlefield and build momentum toward taking back the House majority. 

HMP’s initial reservations include a digital reservation that totals $80 million. This represents the largest digital advertising reservation in HMP’s history, double our $40 million reservation in 2024. HMP will prioritize reserving CTV/OTT, premium, non-skippable inventory across the battlefield for the cycle.

The combined sum of these reservations is nearly $86 million more than HMP’s initial reservations in 2024. Specifically in Spanish language programming, HMP’s reservations have increased 140% from the first round of Spanish language reservations in 2024.

HMP’s initial ad reservations totaled $186 million in 2024 and $101.8 million in 2022. 

“HMP’s historic television and digital ad reservations reflect that Democrats are firmly on offense heading into November,” said HMP President Mike Smith. “While Democrats are expanding the map nationwide, House Republicans are losing ground after failing to lower costs, making health care more expensive, and dragging us into another costly and unpopular foreign war. Democrats will take back the House in November, and elect Hakeem Jeffries as the next Speaker.” 

These reservations represent an initial list of markets where HMP may spend this cycle. The list of reservations includes broadcast and is outlined below by designated market area:

Alaska

• Anchorage — $1,811,500
• Fairbanks — $396,000
• Juneau — $240,000
   

Arizona

• Phoenix —  $7,670,000
• Tucson — $2,625,000
• Tucson (Spanish) — $647,500
   

California

• Bakersfield — $2,075,000
• Bakersfield (Spanish) — $755,000
• Fresno — $2,400,000
• Fresno (Spanish) — $1,550,000
• Modesto/Stockton (Spanish) — $30,000
• Sacramento — $825,000
• Sacramento (Spanish) — $290,500
• San Diego — $3,480,000
• San Diego (Spanish) — $1,362,000
   

Colorado

• Colorado Springs — $1,158,000
• Denver — $6,850,000
• Denver (Spanish) — $810,500
• Grand Junction — $280,000
   

Florida

• Miami — $6,800,000
• Miami (Spanish) — $2,270,000
• Orlando — $3,900,000
• Tampa — $6,600,000
   

Georgia

• Savannah — $1,200,000
   

Iowa

• Cedar Rapids — $4,680,000
• Des Moines — $3,465,000
• Quad Cities — $2,700,000
   

Kentucky

• Lexington — $670,000
   

Maine

• Bangor — $2,720,000
• Portland — $4,725,000
• Presque Isle — $780,000
   

Michigan

• Detroit — $14,400,000
• Flint — $4,185,000
• Grand Rapids — $5,250,000
• Lansing — $5,190,000
   

Montana

• Butte — $720,000
• Missoula — $774,000
   

Nebraska

• Omaha — $2,886,000
   

Nevada

• Las Vegas — $2,310,000
   

North Carolina

• Greenville-New Bern — $1,530,000
• Greenville-Spartanburg-Asheville — $4,300,000
• Raleigh — $5,400,000
   

Ohio

• Cincinnati — $1,900,000
• Cleveland — $1,175,000
• Columbus — $1,800,000
• Dayton — $2,880,000
• Toledo — $3,067,500
   

Oregon

• Portland — $3,300,000
   

Pennsylvania

• Allentown + Wilkes Barre-Scranton (Spanish) — $35,000
• Harrisburg — $3,474,000
• Philadelphia — $12,600,000
• Philadelphia (Spanish) — $262,500
• Wilkes Barre — $3,667,500
   

South Carolina

• Charleston — $960,000 

Tennessee

• Nashville — $1,566,000
   

Texas

• Corpus Christi — $1,530,000
• Corpus Christi (Spanish) — $821,000
• Harlingen — $10,660,000
• Harlingen (Spanish) — $2,361,000
• Laredo — $450,000
• Laredo (Spanish) — $232,500
• San Antonio — $4,800,000
• San Antonio (Spanish) — $1,357,500
   

Virginia

• Norfolk — $1,350,000
   

Wisconsin

• La Crosse — $2,678,000
• Madison — $1,282,500
• Milwaukee — $2,025,000
• Wausau — $2,484,000

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