HMP Announces Additional $11 Million in Ad Reservations
August 31, 2020
House Majority PAC today announced an additional $11 million in television ad reservations, bringing its total for the cycle to more than $86 million. This reservation includes broadcast and cable reservations across 17 markets.
“We are six months into a pandemic with no plan in sight and voters are tired of the chaos created by Donald Trump,” said Abby Curran Horrell, executive director of House Majority PAC. “We will expand and protect the Democratic majority by making sure voters know which candidates will support a national strategy to address COVID, fight for access to affordable healthcare and reduce the cost of prescription drugs, and which candidates will prioritize Donald Trump over everything else.”
These reservations represent a list of markets where House Majority PAC may spend this cycle. Additional reservations and changes may be made as campaigns and races develop. In addition to television reservations, HMP has already requested to book $4.6 million in digital ads. The eight-figure digital investment, announced in March, is the largest in HMP’s history and is the earliest HMP has invested in digital advertising.
The list below of reservations by designated market area is as follows:
- Atlanta: $1.3 million
- Bakersfield: $75,000
- Binghamton: $65,000
- Cedar Rapids: $300,000
- Cincinnati: $1 million
- Fresno: $100,000
- Indianapolis: $1 million
- La Crosse: $175,000
- Los Angeles: $3.2 milion
- Mankato: $200,000
- NYC: $120,000
- Philadelphia: $1.3 million
- Rochester: $300,000
- Salt Lake City: $340,000
- Savannah: $315,000
- Louis: $1.3 million
- Utica: $135,000