HMP Launches $11.3 Million Media Blitz in 6 CA Districts
October 9, 2018
Washington, DC – Today, House Majority PAC launched a California media blitz with new TV ads in six districts: CA-10, CA-25, CA-39, CA-45, CA-48, and CA-49. Across these six districts, HMP is spending approximately $11.3 million and will air the ads in three different media markets: Sacramento, Los Angeles, and San Diego.
“These Republicans have made it clear that they will not stand up for Californians,” said House Majority PAC Press Secretary Hannah Blatt. “Jeff Denham, Steve Knight, Young Kim, Mimi Walters, Dana Rohrabacher, and Diane Harkey wholeheartedly support the toxic economic agenda that the Republican Party is pushing, which leaves hardworking families in the dust. And on top of that, Diane Harkey’s track record and Dana Rohrabacher’s out-of-touch ideas, make them simply unfit to represent Southern Californians. From the Central Valley to Orange County to San Diego, voters know they can’t trust these Republican candidates to look out for them or their pocketbooks.”
A description of the ads follows:
In CA-10, the ad, titled “A Must,” will begin running on cable and broadcast today in the Sacramento media market with a buy of approximately $2.2 million behind it. This ad focuses on the fact that Jeff Denham broke his promise to Central Valley residents by voting for the GOP health care bill that would end protections for people living with pre-existing conditions and impose a punishing “Age Tax.”
In CA-25, the ad, titled “Retire,” will begin running on cable today in the Los Angeles media market with a buy of nearly $800,000 behind it. This is HMP’s second ad highlighting Steve Knight’s extreme views on Social Security, which he has repeatedly called a bad idea. While in Washington, Knight voted for a budget that could force $500 billion in cuts to Medicare and voted to jeopardize Social Security.
In CA-39, the ad, titled “Audition,” will begin running on cable and broadcast today in the Los Angeles media market with a buy of approximately $2.7 million behind it. The ad highlights Young Kim’s audition for Donald Trump, throwing her support behind a toxic tax plan that gives 83 percent of the benefits to the ultra-rich while raising taxes on 60 percent of Californians.
In CA-45, the ad, titled “Wall,” will begin running on cable today in the Los Angeles media market with a buy of nearly $800,000 behind it. The ad showcases Mimi Walters’ Trump score – voting with Donald Trump 99 percent of the time. Walters took over $200,000 from insurance interests and voted for a health care plan that strips protections for people living with pre-existing conditions and slaps an “Age Tax” on older Californians.
In CA-48, the ad, titled “Luxury Space,” will begin running on cable and broadcast today in the Los Angeles media market with a buy of approximately $2.7 million behind it. The ad opens with Dana Rohrabacher in outer space to spotlight his extremely bizarre views, including supporting discriminatory practices against homebuyers.
In CA-49, the ad, titled “Lavish,” will begin running on cable today in the Los Angeles media market with a buy of nearly $800,000 behind it. This is part of a bigger buy that will also include broadcast and cable in the San Diego media market starting on October 23rd, bringing the total buy to approximately $2 million. The ad showcases how Diane Harkey’s family business looted investment funds in a Ponzi scheme. It highlights that the company’s activities led to a court judgment – 11 counts of elder abuse. The victims lost 96 percent of their investments while the Harkeys continued to live lavishly.