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House Majority PAC Announces Over $100 Million in 2022 TV and Digital Reservations

March 30, 2022

First Round of Reservations to Prioritize Expensive and Crowded Markets 

Reservations Mark the Largest Ever Early Investment of TV and Digital in House Majority PAC History

Washington, D.C. – House Majority PAC is placing $101.8 million in television and digital reservations to run in the final months of the 2022 election cycle across 50 markets. The initial flight of reservations will prioritize expensive and crowded markets, allowing House Majority PAC to lock in the lowest rates as early as possible. 

House Majority PAC’s initial television reservation for 2022 totals over $86 million, more than House Majority PAC’s first reservations in 2020, while the digital reservation totals $15.8 million – four times larger than last cycle. In 2020, House Majority PAC’s initial ad reservations totaled $51 million and in 2018, the reservations totaled $43 million. 

“Thanks to the leadership of Speaker Nancy Pelosi, our Democratic House Majority has delivered for the American people while Republicans have done nothing but obstruct and offer empty promises,” said House Majority PAC Executive Director Abby Curran Horrell. “Through these historic television and digital reservations, House Majority PAC is making it clear that it is taking the early steps to do whatever it takes to protect and secure a Democratic House Majority in 2022.” 

These reservations represent an initial list of markets where House Majority PAC may spend this cycle. Additional reservations and changes may be made as campaigns and races develop. 

The list of reservations includes broadcast and is outlined below by designated market area.