House Majority PAC Announces Seven-Figure ‘Operation New Lines’ Program To Secure A House Democratic Majority
February 9, 2022
‘Operation New Lines’ Ensures House Democratic Members Are Introduced To New Constituents And Voters Immediately After Redistricting
Washington, D.C. – House Majority PAC today announced its ‘Operation New Lines’ program, a seven-figure effort to ensure that House Democratic Members are introduced to new constituents and voters through positive messaging about their accomplishments and work on behalf of the community soon after redistricting is finalized in a state.
“Operation New Lines will play a crucial role in defining Democratic candidates and introducing them to new voters before Republicans have the chance to falsely smear them,” said House Majority PAC Executive Director Abby Curran Horrell. “Through investments in targeted digital and mail campaigns, we plan to meet the voters where they are and secure a House Democratic Majority in 2022.”
House Majority PAC’s announcement comes just after Cook Political Report’s U.S. House Editor Dave Wasserman recently tweeted that, “For the first time, Dems have taken the lead on @CookPolitical’s 2022 redistricting scorecard. After favorable developments in NY, AL, PA et. al., they’re on track to net 2-3 seats from new maps vs. old ones.*”