House Majority PAC Launches Seven New Ads

October 23, 2012

House Majority PAC released seven new TV ads Tuesday, including five in new congressional districts as the House-focused Democratic super PAC expanded the scope of its advertising.

The group released its first ads in four GOP-held districts: California’s 36th District (represented by Rep. Mary Bono Mack), California’s 52nd District (Rep. Brian Bilbray), New York’s 24th District (Rep. Ann Marie Buerkle), and Texas’s 23rd District (Rep. Quico Canseco), plus an ad in a new Democratic seat, Rep. John Barrow‘s Georgia 12th District. HMP also released new spots in Democratic Rep. Mark Critz‘s Pennsylvania 12th District and the member-versus-member Ohio 16th District, where Democratic Rep. Betty Sutton faces GOP Rep. Jim Renacci.

Most of the ads hit the Republican candidates for cutting taxes for millionaires; even in some that don’t, the word “millionaire” is used prominently and taxes feature in some way. Renacci, Canseco, and Critz opponent Keith Rothfus are all described as millionaires looking out for wealthy interests and, in the case of the first two, cutting corners on their own taxes. The anti-Bilbray spot pivots off of previous Democratic ads highlighting his lobbying career to ask, “How much would it cost for Brian Bilbray to listen to you?”

Health care is also a recurring theme in the new TV ads, with Paul Ryan‘s budget and its proposed changes to Medicare featuring in several spots. Ryan himself makes an appearance in the anti-Buerkle spot; her New York district is the most Democratic-leaning of the seven in this ad release, and pictures of Ryan, Mitt Romney, and House Speaker John Boehner pop up next to Buerkle as a narrator says, “In Washington, Congresswoman Ann Marie Buerkle fades into the crowd and falls in line with their right-wing agenda.”

Each ad is running for one week.