House Majority PAC reserves $7.3M in fall ad reservations

July 10, 2014

By Alexandra Jaffe

House Majority PAC is adding $7.3 million to its fall ad reservations, increasing buys in some markets and reserving time in some completely new markets.

The group, which is geared towards electing Democrats to the House, has now made $20 million in fall television investments for the midterms. The early investments allow the group to make the most of its money, as they can buy lower-priced airtime months out from the election.

It increased its buy in seven markets: Tucson, Ariz.; St. Louis, Mo.; San Diego, Calif.; Phoenix, Ariz.; Chicago, Ill.; Denver, Colo.; Des Moines, Iowa; Champaign, Ill.; and Boston, Mass.

And the group is newly investing in Manchester, N.H.; Omaha, Neb.; Philadelphia, Pa.; and Washington, D.C.

It’s difficult to say which races those buys are aimed toward, as many of the markets overlap multiple districts, and groups shift their early investments as the election cycle develops and targeted races become clearer.

But the investments span some of this cycle’s most competitive districts, both offensive and defensive, like vulnerable Arizona Democratic Reps. Ann Kirkpatrick and Ron Barber’s districts, or Colorado GOP Rep. Mike Coffman’s.

HMP Executive Director Alixandria Lapp said it’s “clear that we are well-positioned to have a successful cycle” as the map crystallizes.

“These early reservations will help our dollars go further and secure the air time we will need to pick up seats in November,” she said.

The full buys follow:

Boston:  $964,000
Champaign, Ill.: $143,000
Chicago: $447,000
Denver: $596,000
Des Moines: $153,000
Manchester, N.H.: $862,000
Omaha, Neb.: $215,000
Philadelphia: $1.2 million
Phoenix: $1.3 million
San Diego: $144,000
St. Louis: $240,000
Tucson, Ariz.: $284,000
Washington, D.C.: $737,000