NEW: House Majority PAC Ad Test Shows Democrats’ Economic Achievements Boost Approvals
August 17, 2022
‘Deliver’ Is The Top-Testing Ad This Year On President Biden’s Economic Approval
Washington, D.C. – New findings on House Majority PAC’s latest ad, ‘Deliver’, show strong movement in message effectiveness in touting economic progress made by Democrats under President Biden’s administration.
The ad, released yesterday, highlights Democrats’ work during the Biden presidency to deliver for American families after inheriting a deeply damaged economy. The ad follows Friday’s passage of the Inflation Reduction Act through the U.S. House – in which every House Republican voted against combating inflation, reducing the deficit, keeping costs under control, protecting affordable health care, and addressing climate change.
Key Findings From Blue Rose Research:
- Blue Rose Research collected 1,331 interviews nationally on Friday, August 12th and Saturday, August 13th, testing the effectiveness of House Majority PAC’s ‘Deliver’ ad.
- ‘Deliver’ drove larger than normal movement (top 10% of ads tested this year) on Democratic measures like President Biden’s Job Approval (1.5%), Democratic Party favorability (0.9%), and U.S. House Horse Race (0.5%).
- On President Biden’s Economic Approval (4.6%) metric, ‘Deliver’ was the top-testing ad this year. ‘Deliver’ was especially powerful with Swing Voters who improve by 7% on President Biden’s Economic Approval after seeing the ad.
WATCH ‘DELIVER’ HERE
“January, 2021. Joe Biden becomes President.
“Inheriting a deeply damaged economy, Democrats went to work.
“Repairing our roads and bridges.
“Boosting American manufacturing, taking on China.
“Fixing supply chains to lower costs.
“Allowing Medicare to negotiate lower drug prices.
“A new law boosting energy independence.
“Over 9.5 million new jobs.
“Democrats – delivering for America’s families.”