NEW: House Majority PAC Ad Test Shows Democrats’ Economic Message Resonates
April 6, 2022
On Economic Approval, The Movement Observed By Blue Rose Research In This Test Was In The Top 5% Of All Videos Tested On This Metric In The Last Year
New Ad Shows Democrats Have A Story To Tell On The Economy
Washington, D.C. – New findings on House Majority PAC’s latest ad, ‘Rescued’, show significant movement in message effectiveness for President Biden and Democrats, specifically on economic approval.
The ad, released earlier today, highlights Democrats’ work to rescue the economy from crisis, create 7.9 million new jobs, tackle gas prices, and pass a thirty-five dollar a month cap on insulin through the U.S. House of Representatives.
Key Findings From Blue Rose Research:
- Blue Rose Research collected 2,000 interviews nationally on Tuesday April 5th, testing the effectiveness of House Majority PAC’s ‘Rescued’ ad.
- On economic approval, the movement observed by Blue Rose Research in this test was in the top 5% of all videos tested on this metric in the last year.
- Blue Rose Research found that the ad increased respondents’ views that America is on the right track by 2.1% and approval for President Biden’s handling of the economy by 2.4%.
- In terms of subgroups, New Biden voters and Swing Voters each move by +3-4%
‘Rescued’ Transcript:
“Two years ago, we were in crisis. Democrats rescued the economy.
“The biggest single-year gain on record.”
“Seven point nine million new jobs. A record drop in unemployment.
“Now, Democrats are working to lower costs.
“Tackling gas prices by releasing a million barrels of oil per day from our reserves.
“And they just passed a thirty-five dollar a month cap on insulin.
“Democrats are getting things done to create jobs, and lower costs.
“House Majority PAC is responsible for the content of this ad.”
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