Pelosi-aligned super PAC books $51M in fall ads

April 6, 2020

House Democrats’ flagship super PAC is booking $51 million worth of TV ads this fall, a substantial investment aimed at protecting their newly won majority.

The early reservation by House Majority PAC is spread across 29 markets and offers a window into how Democrats view the size and shape of the House battlefield this fall, with massive funds slotted for Minnesota, Pennsylvania, Michigan and Texas, according to plans shared first with POLITICO. HMP, which is closely allied with Speaker Nancy Pelosi (Calif.), is the first of the major House party committees and outside groups to announce fall ad buys.

Yet this only represents a portion of the group’s total 2020 spending. The first wave focuses mostly on markets also hosting contested Senate and presidential races, where it is beneficial to lock in lower rates before the airwaves get crowded and pricey.

Read more at Politico