The Buzz: Democratic super PAC reserves TV airtime in California
April 20, 2014
By Christopher Cadelago
In politics, it’s never too early to plan.
A Democratic super PAC announced Friday that it has reserved more than $800,000 in television time for the home stretch of the November general election in California.
House Majority PAC, which wades into contested congressional races, secured TV time in Sacramento, Riverside and San Diego counties for the weeks leading up to Nov. 4.
It includes $112,219 to protect Rep. Raul Ruiz, D-Palm Desert; $189,610 on behalf of Rep. Ami Bera, D-Elk Grove; and $512,190 in the district held by Rep. Scott Peters, D-San Diego. The initial reservation for broadcast and cable nationwide is $6.5 million and covers 24 districts.
Early reservations typically allow candidates and outside groups to lock in lower advertising rates. A spokesman for the House Majority PAC said the group didn’t make its initial television reservations last cycle until July. It spent money in more than 50 races, Matt Thornton said.
Ruiz, Bera and Peters swept into office as part of the Democratic wave in 2012. All three have outraised their closest Republican challengers Brian Nestande, Doug Ose and Carl DeMaio, respectively.
From The Fresno Bee on April 20, 2014